The U.S. Bank business banking division wanted to create on-trend, social-first work to talk about their offerings. So we created a campaign of trend-centric social videos ranging from ASMR to notes app takeovers to PSAs.
ASMR
Experience the sounds of business banking. My partner and I outlined the sounds and scenes we wanted, working alongside the client and our director to bring them to life.
Payment Solutions ASMR
Business Checking ASMR
Notes App Takeover
Playing off the popular trend of notes app ads.
Payment Solutions Notes App
Business Checking Notes App
PSA
Influencer-inspired video announcements telling people about the benefits of U.S. Bank business banking.
Business Checking PSA
Business Checking PSA
Agency: McCann Detroit
ACDs: Beth Hambly & Dan Birney
AD: Jazzmine Bustamante | CW: Me
ACDs: Beth Hambly & Dan Birney
AD: Jazzmine Bustamante | CW: Me
