AEF is the official education foundation of the Association of National Advertisers.
In their mission to educate and inspire the next generation of marketing and advertising talent, they needed Gen Z to get excited about marketing as a potential career.
In their mission to educate and inspire the next generation of marketing and advertising talent, they needed Gen Z to get excited about marketing as a potential career.
So we showed them that marketing is where they can do everything they already love,
and get paid for it.
and get paid for it.
OOH
To reach Gen Z on college campuses, we also created a series of OOH assets for the campaign.
Agency: McCann New York
ECDs: Erin Wendel & Lauren McCrindle
CDs: Jon Vall & Christian Beckett
Concept: Ashlyn Elggren, Andrew Rhee, Kelly Kim & Me
AD: Kelly Kim, Ashlyn Elggren, & Jazzmine Bustamante | CW: Andrew Rhee & Me
ECDs: Erin Wendel & Lauren McCrindle
CDs: Jon Vall & Christian Beckett
Concept: Ashlyn Elggren, Andrew Rhee, Kelly Kim & Me
AD: Kelly Kim, Ashlyn Elggren, & Jazzmine Bustamante | CW: Andrew Rhee & Me
