AEF is the official education foundation of the Association of National Advertisers.
In their mission to educate and inspire the next generation of marketing and advertising talent, they needed Gen Z to get excited about marketing as a potential career.
So we showed them that marketing is where they can do everything they already love,
and get paid for it.
To reach Gen Z on college campuses, we also created a series of OOH assets for the campaign.
Agency: McCann New York
ECDs: Erin Wendel & Lauren McCrindle
CDs: Jon Vall & Christian Beckett 

Concept: Ashlyn Elggren, Andrew Rhee, Kelly Kim & Me
AD: Kelly Kim, Ashlyn Elggren, & Jazzmine Bustamante | CW: Andrew Rhee & Me


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