Creative Workflow Coordination

Role: Copywriter (with a project management mindset)
Focus: Internal systems, workflow planning, cross-functional communication
Why I loved it: I naturally fell into the role of "organizer" on our team — helping break down complex asks into manageable steps and making sure everyone had what they needed to do their best work. It's the kind of behind-the-scenes support I really enjoy giving.

Project Overview

In a fast-moving creative team, my art director partner and I often juggle multiple campaigns at once — some with 50+ deliverables and shifting client feedback. I took the lead on organizing our workload in a way that made it more manageable, efficient, and collaborative. While my title was Copywriter, I often acted as the connective tissue for my team to keep things running smoothly.

The Challenges

Creative work can get overwhelming when projects are scattered across decks, Teams chats, and feedback docs — especially when timelines overlap or client notes change frequently. Without clear systems in place, things can easily fall through the cracks or feel unmanageable.

My Role

In addition to my core writing responsibilities, I:

  • Took detailed notes in meetings, clearly documenting client feedback and next steps
  • Created a live spreadsheet of all active and upcoming projects, with milestones, notes, and relevant links
  • Organized multi-deliverable decks (sometimes 50+ slides) into clearly sectioned presentations to reduce overwhelm and make feedback easier
  • Set up and scheduled syncs across departments and leadership to ensure alignment
  • Proactively checked our in-progress work to make sure we hadn't missed deliverables or details

Process + Tools

  • Google Sheets: To build and maintain a living tracker of all projects
  • Slides: To structure and visually group assets for clear presentation and review
  • Teams + Email: For coordinating syncs and following up on approvals
  • Calendar Management: To schedule internal, cross-functional meetings at key checkpoints
  • Meeting Notes + Task Tracking: Created my own format to outline feedback and action items

The Results

  • Helped our creative team stay on top of large projects with many moving pieces
  • Reduced missed deliverables and confusion by centralizing info and breaking down tasks
  • Improved the flow of internal communication and clarity around project expectations
  • Created a calmer, more structured creative process — especially during high-volume weeks

What I Learned

Even without a formal project management title, I found myself stepping into the role of organizer — creating structure, asking the right questions, and helping our team stay grounded during busy or complex projects. I learned how powerful small systems can be in reducing overwhelm, and how much I enjoy helping creative work feel more manageable and collaborative.